If your business is located in a large building or in the middle of a busy city, one of the crucial things you must invest in is architectural signage. Your business must have good exposure to attract potential customers. What you need most is attention-grabbing business signage. Architectural signage offers better visibility due to its distinct visibility from great distances.
Because of the varying nature of business setups, most architectural signage needs to be customised. If you want your business to appear unique, you must have a business sign that will stand out from the rest. That’s the best way to beat rivals in a competitive environment, such as the same business types in one building or area. Any marketing professional will tell you that brand recognition is key.
The custom fabrication of the architectural signage is a process that takes into consideration a number of things. In this guide, we provide tips on how to make architectural signs. We have put together 5 steps to a perfect process for fabricating custom business or office signage.
1. Developing The Idea
Even before you think about materials or any factors that go into the architectural signage fabrication, you need to first come up with an idea of what you want. What kind of sign do you think will make your business stand out? How have your rivals made their business signs? What would your customers want to see?
These are crucial questions you need answers to when generating design ideas. There are also new trends in the market that you can consider during your brainstorming sessions. To get the most out of the business signage idea, you hire a consultancy firm. There are many signage experts in the industry you can hire to develop a creative idea. The good thing about business signage consultancy is that these experts are up to date with the current trends and will have ideas on how to market your business according to what’s popular in the market. These experts understand the trends better than anyone else. That’s how they can come up with a creative idea that will be effective and stand the test of time.
2. Design Works
Once the idea of custom architectural signage is born, the next step should be design work. This is a crucial step because it takes the ideas provided and produces a working model of the signage. The main reason why this design work is crucial is to help identify minor details that were left out. This step can also help to remove ideas that look good on paper but are practically unworkable.
With proper design and modelling, an expert designer can then analyse the entire project. The designer should evaluate business needs and establish the most effective means of informing and appealing to your target customers. An expert signage designer must also visit the site for visibility analysis. This is to ensure the design made will be serving the intended purpose and not just be a useless decoration in front of your business. Therefore, expertise in design work is an essential factor.
3. Getting A Permit
Getting a permit is one thing that most businesses in Australia forget to do at the right time. Some get into problems with city planners, which costs them a lot of time and money in terms of fines. There is a set municipal code of compliance that controls business signage use, and it must be followed strictly. You need to have a team of permit specialists handling the issue of municipal codes and establishing a relationship with the city planners.
The installation permits for the architectural signage must be secured in a timely fashion. The best way to go about it is by looking for a hassle-free permit acquisition by hiring permit specialists. That’s how you ensure a smooth process where everything about the signage permits is settled for you. Make sure that every protocol for getting a signage permit has been followed to avoid getting into problems in the future.
With the design and all the permits ready, the process of fabrication can start. This is where other factors that make an ideal architectural sign comes into play. The most important one is the quality of the materials. If you want the architectural signage to maintain its original look for many days while being exposed to natural elements like weather, go for the best quality material. However, quality depends on whether the sign is for exterior or interior usage. Exterior business signage should be robust to withstand the harsh conditions they are exposed to.
The choice of fabricator of custom architectural signage is another essential factor to consider. The manufacturer must be well equipped with the latest fabrication technologies. They must have state-of-the-art machines for high efficiency, quality, and safety. You can tell how good they are by the smoothness of the fabrication process. A well-equipped company will save your business time and money while producing top-end results.
With your custom architectural signs fabricated, the next and last step is installation. You might have gotten everything else right, but if the installation goes wrong, all your hard work will be wasted. You need to consider a few things to ensure proper installation has been carried out. The conception of the idea and the design stages must have included a guide on sign installation. This guide must be followed unless there were unforeseen errors that were omitted. That’s the only time the original plan can be altered.
Work with a professional architectural signage installer. A good installer must have experience in such projects. They must have the capacity to handle the size of signage you want to install. Check whether they have handled similar projects before. Are they licensed to offer such services? What is the cost of the installation? Answers to these questions will help you with a smooth installation of the architectural signage.
If you want to make custom architectural signage for your business, you need to follow these five steps. These are the major steps that will ensure the creation of a perfect business or office signage that suits your business today and in the future. Make sure that you are dealing with the right professionals from the conception of the idea, to fabrication and installation. Always remember that quality is king.